Grace in every
design.

Est. 2023

Brand, interface, web

A premium design studio from Lucknow, India, working on branding, UI/UX, websites and digital experiences with minimalism, strategy and timeless aesthetics.

Worked with

Brands, schools and labs I’ve designed for.

Masters’ Union logo
Anandi School logo
Anandi School logo
Dr. Ranbir Singh Tinkerer’s Lab, IIT Ropar logo
AWaDH, IIT Ropar-TIF logo
IIT Guwahati logo
Zariyaa logo
Upyogaa logo

Capabilities

Brand Identity

Logo, colour palette, typography and brand guidelines.

UI/UX Design

Interfaces for apps, websites and dashboards.

Website Design

Sites designed and built in-house, from structure through to launch.

Product Design

Digital products shaped around what people need to do.

Creative Direction

Photography, illustration, and the visual language around a brand.

Process

01

Discovery

02

Research

03

Strategy

04

Concept

05

Design

06

Prototype

07

Development

08

Testing

09

Launch

10

Iteration

You bring the business. We bring the design.

Sharp, smart and to the point. We start with the goal, find the real problem, and design the clearest way to solve it. Great design should feel effortless for the client, even when the thinking behind it is complex.

Principles

Minimal over decorative

Whitespace is a feature

Hierarchy before aesthetics

Accessibility by default

Function before decoration

Every element must have a purpose